ABOUT

The Story Behind The Studio

Boutique branding, web design & creative strategy for businesses that refuse to blend in.

MEET VICTORIA

Award-winning creative & Algarve mum.

I moved to the Algarve with my son after years of holidays here. I wanted to create a life that we didn't need a holiday from and to experience the magic of the Algarve every single day. We absolutely adore it here and some days I have to pinch myself that we get to call it home!

We came here to build a life, the kind of life where my son grows up with sand between his toes, where the light changes how everything feels, and where the pace allows me to create.

I brought with me over a decade of experience business strategy, building brands, designing websites and creating visual identities for businesses across the UK and Europe. I've worked with startups and established companies, solo entrepreneurs and growing teams. I've built brands from nothing and rebuilt brands that had lost their way.

And now I do it here - for the businesses that make the Algarve what it is.

When I'm not creating and translating the power of brands into the visual, you can find me at the beach, playing my singing bowls or training at the Muay Thai.

THE ALGARVE LIFE

This isn't a remote agency, I live here

I live and breathe the Algarve. This isn't a faceless agency creating for the Algarve from London or New York, this is me walking past the businesses I work with. Eating at the restaurants, training at the gyms, shopping at the markets and shops.

I know what it feels like to choose between two places on the marina based on nothing but a gut feeling from their online presence. That matters , because design isn't just about making things look pretty - it's about understanding the customer, the context and the moment of decision.

You won't be handed off to a junior designer in another timezone, nor will you receive a templated proposal that could apply to any business in any country. You'll work directly with me - someone who knows the area, your competition, your customer, and exactly what it takes to stand out along this coast.

★ ★ ★ ★ ★

Working with Victoria has been an absolute joy. She has an incredible ability to listen deeply, understand the essence of a project and translate that into beautiful, powerful design. The process felt collaborative, inspiring and effortless. I am super happy with the results and would wholeheartedly recommend Victoria to anyone looking for inspirational, high-quality creative work.

Marina Beech
Founder
★ ★ ★ ★ ★

"Working with Victoria was unlike anyone I've ever worked with. She doesn't just create scroll-stopping premium images - she takes the time to reflect you in what she creates, she deeply connects to your energy, your truth, and not only creates images to show this but activates it so potently within you by reflecting it back. This isn't just pretty pictures. This is deep reflection and activation." "It's like there was still a lid on it. You reflected back to me in the most potent, beautiful way — allowing me to really see the depth of my work and of me. It's taken a lid off I didn't even realise was there. You grounded everything I had inside out into the physical, into reality. Potent stuff."

Rachel Jobson
Founder

What I Value

Substance
over decoration

Design should work, not just look good. Every choice we make, the colour, the font, the layout, the button is in service of one thing: helping your customer say yes. If it doesn't serve that goal, it doesn't make the page.

Integrity
every time

If your website just needs a refresh, we'll tell you. If your brand needs a complete overhaul, we'll tell you that too. You'll always know exactly what we think and why.

Your brand,
your voice

We don't impose a house style. Your business has its own personality, its own energy, its own reason for existing. Our job is to find that and amplify it — not to make you look like every other business on the coast.

Direct Access,
always

You won't be handed off to a junior designer in another timezone. You work with me, start to finish.

I'm here for mastery and excellence and I'm here for you and your business.

The Algarve Design Co is for

It's for businesses across the Algarve who are brilliant at what they do and are ready to look like it. We're here to create impact, beauty and to call your ideal client in. You're the best at what you do, but you just need a little support in conveying that.
Our genius lies within:

Restaurants and cafés ready to fill tables with the right guests, not just passing trade.

Wellness spaces, salons and studios whose online presence should feel as good as their treatments.

Property and rental companies competing in a crowded market where first impressions decide everything.

Surf schools, tour operators and experience businesses selling moments people will remember forever.

Hospitality brands who know the difference between a booking and a loyal guest.

Ready for your next level? Let's talk.

Ready to look the part?

The Algarve's summer season is here. Tourists are arriving, phones in hand, choosing between you and the business next door in three seconds flat. Let's make sure they choose you.

© Copyright Victoria Knowles-Lacks 2026. All rights reserved.